Case Study: Informatica achieves real-time visibility and improved customer experience with Adobe Workfront

Informatica delivers on its promise to change data for good. Marketing’s work management strategy provides a clear connection to a great customer experience.

Informatica, a 5,000-employee enterprise cloud data management company that handles more than 10 trillion cloud transactions a month, faced the challenge of modernizing how work gets done so teams could deliver better customer experiences. Senior Director Adrian Chang framed the problem as twofold: move from “doing more” to “doing the right work” across a boundaryless, hybrid environment, and overcome limited real-time measurement and visibility that prevented timely customer-first actions.

Chang’s solution centers on a people-first, data-driven work management approach—a single platform that connects work, surfaces real-time insights, and helps teams prioritize, redistribute effort, and remove friction. The result: greater transparency and cross-team alignment, faster decision-making, improved ability to focus on high-impact work and customer outcomes, and increased confidence and innovation as Informatica progresses toward its audacious growth goals.

Informatica

Adrian Chang

Sr. Director, Customer Marketing