Case Study: Illumina achieves rapid adoption and full marketing project visibility with Adobe Workfront

Illumina Partners with Workfront Services to Ensure Best-Practices Deployment of New Work Management Solution

Illumina, a San Diego–based global leader in DNA sequencing and genomic technologies, faced usability, workflow, and reporting limitations with its legacy marketing resource-management system. The company formed a cross-functional task force and steering committee to define requirements, run vendor due diligence, and select a replacement that would meet strategic and execution needs across marketing.

Illumina chose Workfront and partnered with Workfront Services for a best-practices deployment—collaborative requirements gathering, test sandboxes, onsite implementation and training, weekly troubleshooting, and a comprehensive launch program with ambassadors and communications. The result: complete visibility into integrated marketing projects, improved cross‑functional collaboration and reporting, rapid adoption (participation matched the legacy system within one month), and ongoing support for continuous improvement.

Illumina

Ray Velasco

Marketing Operations Manager