Case Study: Esri achieves streamlined marketing operations and faster approvals with Adobe Workfront

How the Esri marketing team navigated change to get more done

Esri, a global leader in GIS and location analytics serving 90 of the Fortune 100 and governments and universities worldwide, needed to scale its marketing operations while gaining visibility, consistency, and speed. The marketing division faced fragmented request systems (74 systems), slow approval processes and limited transparency that constrained campaign execution and time to market.

Esri implemented Workfront as its marketing operational system of record, consolidating intake, building project templates, integrating Workfront with Outlook, and running a comprehensive change-management program with extensive training. The result: faster approvals (digital approvals cut from six weeks to one day; print collateral from two weeks to 1.5 hours), two fewer monthly status meetings, weekly CMO reviews handled in Workfront, 16 hours saved per week on legal reviews, and improved visibility and efficiency across 16 marketing teams.

Esri

Norma Awad

Manager of Change Management