Case Study: John Paul Mitchell Systems achieves rapid remote-work transformation and emergency hand-sanitizer production with Adobe Workfront

How John Paul Mitchell Systems Turned Setbacks Into a New Way of Working

John Paul Mitchell Systems (JPMS), a leading professional haircare manufacturer known for its commitment to cruelty-free products and community support, faced abrupt disruption when the COVID-19 pandemic hit. The company needed to rapidly change strategy—support hard-hit salons, pivot to remote work, and protect frontline workers—while keeping creative and digital operations running.

JPMS centralized and digitized work with tools like Office 365 and Workfront to maintain productivity for digital asset creators, while rapidly retooling operations to produce an 80% alcohol hand sanitizer and launching a $4 million salon stimulus package. In just 30 days they created and distributed 40,000 bottles of sanitizer to market, supported salons and essential workers, and sustained business continuity with no drop in creative output.

John Paul Mitchell Systems

Phil Oster

Vice President, Technology