Case Study: Healthcare Technology Company achieves improved reporting, 25% higher throughput, and 90 hours/week time savings with Adobe Workfront

Healthcare Technology Company Improves Marketing Team Reporting, Efficiency, Throughput, and Capacity with Workfront

A leading healthcare technology company experiencing rapid growth struggled with a fragmented, unreliable marketing project system (IBM Unica), poor frontline adoption, manual spreadsheets and email threads, delayed status updates and reporting, and disjointed communications that hid capacity and caused long hours and missed deadlines.

The company deployed Workfront’s cloud-based work management—standardized request forms, templates, time tracking, real-time dashboards, digital proofing, and audit tracking—bringing everyone into one transparent workflow. The result: estimated savings of 90 integration-manager hours per week, a 25% increase in production throughput, doubled meeting efficiency (50% less time spent on inactive projects), quantified staffing needs that led to hiring four FTEs, and 100% adoption with greatly improved project visibility.