Case Study: GM Financial achieves faster onboarding, greater visibility, and improved collaboration with Adobe Workfront

GM Financial Advances Work Productivity and Collaboration Vision with Workfront

GM Financial, the captive finance arm of General Motors with more than 9,000 employees serving 14,000 dealers worldwide, faced rapid post‑acquisition growth and needed to scale its Customer Experience and digital teams. Reliance on email and spreadsheets limited collaboration, transparency, onboarding, and visibility across hundreds of projects.

In June 2015 GM Financial deployed Workfront to centralize work requests, automate digital proofing, and provide built‑in reporting and dashboards. The platform gave leaders visibility into 100+ monthly projects, saved project managers hours with automated reports, cut onboarding from about a month to a week, and improved collaboration and resource management across multiple teams.

GM Financial

Cynthia Boon

AVP, Customer Experience Administration