Case Study: Genpact achieves faster, smarter content operations with Adobe Workfront

Genpact boosts conversions 18% and speeds web pages 77% with Adobe Workfront

Genpact, a global professional services firm, faced the challenge of differentiating its brand in a crowded B2B market while modernizing its outdated and fragmented digital ecosystem. Their creative processes were slow and agency-dependent, and their marketing workflows lacked integration, hindering speed and scalability during a key rebrand. To address this, they partnered with Adobe, leveraging products like Adobe Workfront, Adobe Experience Manager, and Adobe Express for enterprise.

Adobe implemented a fully connected content supply chain, centralizing project management, asset governance, and content publishing. This integration enabled faster campaign execution and empowered teams with generative AI tools like Adobe Firefly to rapidly produce on-brand creative. The results included a 77% faster website loading time, an 18% increase in form conversions, and a reduction in creative production time from weeks to hours, allowing Genpact to scale its AI-first brand with greater impact.

Genpact