Case Study: FOCUS Brands achieves standardized, paper-free marketing requests and 20% faster team efficiency with Adobe Workfront

FOCUS Brands Standardizes Marketing Requests and Approvals for 7 Different Creative Teams in Workfront

FOCUS Brands, the franchisor behind Carvel, Cinnabon, Moe’s Southwest Grill and other global foodservice brands with more than 5,000 locations, faced a fragmented, paper-heavy marketing process after a 2014 reorganization. Seven creative teams were hampered by a rudimentary legacy system, manual “hard-route” approvals, scattered email requests and time-consuming audits that led to lost work, delays and reporting errors.

FOCUS Brands implemented Workfront Marketing Work Management to standardize request forms, centralize project communications, enable digital proofing and automate dashboards and audits. The change eliminated most paper routing, sped audits and approvals, improved transparency across brands and boosted team efficiency by about 20%—saving roughly 30 audit hours a year, 5 administrative hours per week and tens of thousands of printed pages annually.

Focus Brands

Katie George

Traffic Manager