Case Study: FCB (Foote, Cone & Belding) achieves 100% project visibility and saves 1,000 billable hours with Adobe Workfront

FCB Global Instance of Workfront Improves Agency Network’s Operational Efficiency

FCB (Foote, Cone & Belding) is a 140‑plus‑year global advertising and marketing agency with more than 8,000 people in 109 operations across 80 countries. As work became increasingly project‑based, teams relied on disparate tools, manual HotSheets, and email-driven status updates—costing some employees up to 2 hours a week in meetings and roughly 20 hours per week across offices on resource tracking—and lacked automated mapping of planned versus actual hours.

FCB deployed a global Workfront instance—managed by dedicated administrators, using request queues, templates, dashboards, and an SAP integration—to centralize planning, resourcing, and reporting across 13 business units. The result: full project visibility, more accurate burn and estimate reporting, decommissioned legacy tools (including JIRA), reduced status meetings and HotSheet prep, and an estimated 1,000 billable hours saved annually (with an additional projected $60,000 yearly savings from proofing consolidation).

FCB

Katherine Haven

Vice President and Director, Strategic Operations PMO