Case Study: Sage achieves global marketing agility and seamless martech integration with Adobe Workfront

Execute With Agility and Advance Digital Transformation

Sage, a UK-based software and cloud company, faced a dispersed global marketing organization of 550+ people with disconnected marketing technology systems and limited visibility into key performance indicators. These challenges made collaboration, intake, and KPI reporting inefficient across its 16 marketing teams.

Sage implemented Workfront to connect its martech stack and automate integrations with Eloqua, Salesforce, and JIRA, streamlining workflows and centralizing work intake. The solution improved collaboration and reporting, gave leaders clearer ROI and prioritization insights, increased agility and scalability across teams, and helped Sage earn industry recognition for work management excellence.

Sage

Paul Tasker

Vice President of Marketing Operations