Case Study: PGA TOUR achieves faster content creation and higher fan engagement with Adobe Workfront

Elevating the fan experience with on-demand content

PGA Tour needed a faster way to create and publish real-time digital content across its websites, mobile experiences, and partner sites as fan expectations grew and its old CMS and fragmented workflows slowed production. To address this, the PGA Tour worked with Adobe Workfront along with other Adobe content supply chain tools to improve how its teams managed content and operations.

Adobe Workfront helped the PGA Tour streamline project management, review, and approval processes so content could be produced at scale and more efficiently. Combined with Adobe’s broader platform, the result was faster launches, better collaboration, and stronger performance: content traffic rose 10% year over year, page load speeds improved by 50%, and development timelines dropped from weeks or months to hours and days.

PGA Tour

Anne Detlefsen

Senior Director of Digital and Emerging Content