Case Study: Craftsy doubles online class production and streamlines operations with Adobe Workfront

Craftsy uses workfront to easily manage production as demand doubles

Craftsy, an online education marketplace for creative classes, was growing quickly and outgrew its manual project tools—spreadsheets, Google Docs, calendars, and email—which made it hard to see project status, communicate consistently, and plan resources as production scaled from about 1–5 to 5–10 classes per week.

By deploying Workfront Enterprise Work Cloud, Craftsy standardized templates, dashboards, time-tracking, Google Drive integration, and custom API workflows to centralize project information and real‑time updates. The change let the team manage a doubling of production (now 5–10 shoots/week), track 300+ active projects, eliminate a weekly 6–12 person status meeting, and improve efficiency, productivity, and accountability.

Craftsy

Maggie Hart

Production Supervisor