Case Study: Celadon achieves 20–25% faster work completion and 25% less rework with Adobe Workfront

Celadon Marketing and Creative Services Team Adopts Workfront Agile Capabilities to Improve Flexibility and Responsiveness

Celadon, a major North American transportation and logistics company, faced rising marketing demand with a shrinking in-house creative team supporting up to 50 stakeholders. The team relied on manual request tracking (email, paper, Wunderlist) and a traditional waterfall process that led to late sign-offs, frequent rework, and reactive firefighting.

By adopting Workfront’s Agile features—Agile View, sprint planning, request queues and templates, and online proofing—Celadon centralized requests, prioritized work in short sprints, and improved stakeholder visibility. The team now completes work 20–25% faster, has 25% less rework, 50% fewer status meetings, and full visibility across projects.

Celadon

Ben Green

Senior Manager, Marketing and Creative Services