Case Study: Cars.com achieves greater efficiency, visibility, and client satisfaction with Adobe Workfront

Cars.com In-House Creative Agency Empowered by Workfront to Become a More Strategic Partner to the Business

Cars.com’ in-house creative agency, Team IDEA, was created to centralize design, copy, and events but struggled with disconnected processes—relying on spreadsheets and email—leading to poor visibility, missed deadlines and client satisfaction scores in the low 3s as work volume rapidly increased. The team needed a scalable work-management system to standardize intake, improve communication and prove they could deliver reliably.

By implementing Workfront with standardized project templates, tagging, digital proofing, centralized storage and real-time dashboards, Team IDEA now manages 50–60 projects per month with much greater transparency and accountability. Results include raising client-satisfaction scores to 4.0+, saving about 10 hours per week in communications, cutting copy-edit back-and-forth by 25%, reducing planning time and weekly designer meetings, and empowering the team to act more strategically for the business.

Cars.com

Emily Sandberg

Senior Copywriter