Case Study: C3 | Creative Consumer Concepts achieves standardized processes, major efficiency gains, and 100% visibility with Adobe Workfront

C3 Pushes Boundaries, Positions for Greater Success with Workfront

C3 (Creative Consumer Concepts), the largest U.S. family-and-kids marketing agency, creates long‑lead promotional products like activity books and toys for restaurant clients. To scale its creative advantage the agency needed to stop relying on disparate tools, manual “job jacket” routing and reporting, and siloed timelines that left projects invisible and resourcing unclear.

Implementing Workfront centralized intake and templates, automated online proofing and approvals, and provided dashboards and reports as a single source of truth. The result: 75% reduction in routing time, 50% faster approvals, a 25% gain in project setup efficiency, 100% visibility and an ROI roughly equal to one average annual salary—plus more productive meetings and faster onboarding.

C3 | Creative Consumer Concepts

Doug Kubert

Creative Director