Case Study: Best Buy achieves faster product launches with Adobe Workfront and Adobe Experience Manager

Best Buy reduces iconic launch time by 83% with Adobe Workfront

Best Buy, a major consumer electronics retailer, faced significant challenges in managing the high-stakes, labor-intensive process of launching new products across its digital channels. Their manual workflows, which involved transferring assets via physical hard drives and dedicating teams to input hundreds of product SKUs, were time-consuming and inefficient. To enhance customer engagement and boost speed to market, they turned to vendor Adobe Workfront and implemented Adobe Experience Manager Assets to automate and streamline their operations.

By implementing Adobe Experience Manager, Adobe Workfront's solution centralized all digital assets and automated the process of matching images to product SKUs. This transformation resulted in an 83% reduction in the time spent on iconic launches, with a task that once took four people 15 hours now being completed by one person in just 2.5 hours. The vendor's tools also fostered better collaboration, improved security, and enabled a "create once, publish everywhere" approach, significantly enhancing both operational efficiency and the customer experience.

Best Buy