Case Study: BBVA Compass (BBVA) achieves 20+ hours reclaimed per week and 100% on-time publishing with Adobe Workfront

BBVA Compass Web Team Gains Back 20+ Hours A Week With Workfront

BBVA Compass’s 10‑person web team, responsible for updates across a large regional bank, struggled to manage more than 1,000 annual requests from 150+ requestors using email, Wufoo forms, and an Excel spreadsheet. That process led to missed publish dates, daily lengthy meetings, and a time‑consuming audit/archive burden that kept team members from doing productive work.

The team implemented Workfront Marketing Work Cloud (with ProofHQ proofing), trained staff, and centralized project tracking and approvals; more than 200 requestors now collaborate in the system. Results include reclaiming 20+ hours per week, boosting individual productivity by about 3 hours weekly, increasing project throughput by 50% per day, meeting 100% of publishing deadlines, and eliminating email archiving from reporting while streamlining audits and reporting.

BBVA

Maryland Tracy

Web Traffic Manager at BBVA Compass