Case Study: ATB Financial achieves a 30% increase in creative services productivity with Adobe Workfront

ATB Financial Increases Creative Services Team Productivity by 30 Percent with Workfront

ATB Financial, Alberta’s largest homegrown bank, faced growing pain in its in-house Creative Center (CCE) as the team expanded from 5 people handling ~300 projects a year to 25 people handling 2,300. Disparate request channels (SharePoint, email, conversations), spreadsheet-based traffic management and manual weekly reporting caused errors, missed deadlines and a rising administrative burden that obscured workload visibility and reduced productivity.

ATB implemented Workfront Enterprise Work Cloud, customized by an on-site consultant to centralize requests, feedback, version control and real-time updates and reporting. The result: a 30% productivity gain, a 60% reduction in cost per job (from ~$130 to under $60), 100% ROI in year one, a shortened scheduling SLA from 72 to 24 hours, the ability for fewer staff to track five times the information, and substantial savings through better vendor negotiation and resource visibility.

ATB Financial

Bill Gattinger

Senior Manager of Traffic, Production & Direct Marketing