Case Study: Ameritas achieves 50% increase in collaboration effectiveness and 40% faster review cycles with Adobe Workfront

Ameritas Creative Services Team Attributes 50% Increase in Collaboration Effectiveness to Workfront

Ameritas, a long-established financial services firm, tasked its 10-person creative services team with a company-wide rebrand in 2012. The team relied on a limited FileMaker Pro workflow, manual intake forms and email-based reviews, which made capacity planning, accurate timelines and proofing inefficient and error-prone during a surge in requests.

Ameritas deployed Workfront’s cloud-based marketing work management to standardize intake with templates, enable online proofing, improve visibility and automate reporting. The change sped reviews, clarified ownership and made workloads transparent for remote access. Results included a 50% increase in collaboration satisfaction, meetings cut in half, a 40% reduction in review cycle time and cost, only 5% of projects needing six or more proof rounds, and annual savings from reduced hard-copy proofs while managing roughly 3,000 projects a year.

Ameritas

Denise Moore

Traffic Production Manager