Case Study: AdRoll achieves a 10% increase in production tasks per person, per sprint with Adobe Workfront

AdRoll Increases Production Tasks by 10% per Person, per Sprint with Workfront Agile Capabilities

AdRoll, a performance marketing platform, needed to shift its creative team from a traditional waterfall process to Agile marketing while still supporting waterfall workflows for operations and localization. Its previous project tool was clunky and offered limited visibility, leaving managers and nearly 40 requestors unable to see in-progress work or generate timely reports. The company sought a single solution to simplify intake, scheduling, resource management, reviews/approvals, and reporting.

AdRoll implemented Workfront’s Agile capabilities to run biweekly sprints with interactive storyboards, burndown charts, a shared backlog, and integrations with Box, Gmail, and Okta plus automated reports. The change increased production tasks by 10% per person per sprint, improved communication, visibility, and transparency, freed more time for creative work, and enabled just two project managers to handle 75–100 projects while eliminating manual report generation.

AdRoll

Brian Haight

Senior Project Manager