Case Study: Media24 achieves faster e-commerce growth with Adobe Stock

Media24 expands business from editorial into e-commerce with Spree

Media24, South Africa’s leading publisher, wanted to expand from editorial media into e-commerce with its Spree fashion site, but needed a faster way to produce high-quality, magazine-style content at scale. The team also had to keep newsletters, lookbooks, and web content on brand while supporting frequent creative updates and rapid growth.

Adobe Stock and Adobe Creative Cloud for enterprise helped Media24 streamline its creative workflow with integrated stock imagery, shared brand assets, and faster content production. With Adobe Stock, the team saved time and money and could license images in one click; Creative Cloud Libraries also cut onboarding from 2 days to under 15 minutes. The result was award-winning visuals, more timely email newsletters that boosted sales, and support for Spree’s growth into South Africa’s biggest fashion e-tailer.

Media24

Ryk Benadé

Art Director