Case Study: HFF drives client confidence and faster property marketing with Adobe Stock

HFF Builds Client Confidence and Drives Business with high-quality marketing materials for commercial real estate properties

HFF, a major commercial real estate intermediary with 23 offices nationwide, needed a way to create polished, consistent marketing materials and manage collaboration across teams while keeping costs and software licenses under control. The company also wanted to strengthen its digital presence across web and mobile channels and improve first impressions for property buyers and investors using Adobe Stock and other Adobe tools.

Adobe Stock and Adobe’s broader enterprise suite helped HFF centralize asset libraries, manage licenses for nearly 200 designers, reuse content across channels, and streamline stock photo approvals before purchase. With Adobe Experience Manager, Adobe Analytics, Creative Cloud for enterprise, and Adobe Document Cloud, HFF improved collaboration and consistency while reducing effort and expense; the firm now supports more than $76 billion in annual transaction volume with more efficient, higher-impact marketing.

HFF

Christy Grenga

Director