Case Study: WestJet achieves higher conversions and faster campaign production with Adobe Photoshop

WestJet reaches more travelers with high-flying campaigns created with Adobe solutions

WestJet, Canada’s second-largest airline, needed to reach more travelers with high-quality, personalized digital campaigns while increasing direct online bookings and giving more teams easy access to cross-channel data for better decision making. To meet these challenges the airline standardized on solutions from Adobe Photoshop as part of Adobe Creative Cloud and the Adobe Marketing Cloud stack (including Analytics, Target, Audience Manager, and Media Optimizer) to produce rich creative assets and unify campaign and customer data.

Using Adobe Photoshop for creative production and Adobe Marketing Cloud for analytics, targeting, audience management and search optimization, WestJet automated personalization and geotargeting, boosted retargeting, and democratized insights across teams. The Adobe Photoshop-led solution reduced SEM support time by 40%, cut weekend campaign costs by 14%, enabled renegotiation and campaign reconfiguration that saved about $1 million annually, and improved conversions and online bookings through more relevant, data-driven experiences.

WestJet

Jason Wiegand

Manager of Digital Analytics and Optimization