Case Study: The Viral Fever achieves faster, format‑agnostic post‑production and cost savings with Adobe Photoshop

The Viral Fever - Customer Case Study

The Viral Fever (TVF), a Mumbai‑based digital studio founded in 2010, needed to produce high‑quality web series for young Indian audiences while handling footage from many cameras and formats, integrating VFX, and cutting long post‑production turnarounds. To address these challenges, TVF adopted Adobe Photoshop’s Creative Cloud for teams — notably Adobe Premiere Pro CC and After Effects CC — to gain flexible, format‑agnostic editing and a more collaborative post workflow.

Using Adobe Photoshop’s integrated Creative Cloud toolset (Premiere Pro CC, After Effects CC, Audition CC and Photoshop CC), TVF eliminated time‑consuming transcoding, began editing immediately after shoots, sped up rendering, and simplified license management. The result was faster project turnarounds, lower costs from scalable team licensing, measurable reductions in syncing/rendering delays, and the ability to produce multiple hit web series that together have exceeded 50 million views.

The Viral Fever

Gaurav Rungta

Manager-Post Production