Case Study: Skylark Co., Ltd. cuts marketing production costs 80% and accelerates localized campaigns with Adobe Photoshop

Skylark Co.Ltd - Customer Case Study

Skylark Co.Ltd, operator of more than 3,000 restaurants across brands such as Gusto, Bamiyan and Jonathan, needed to produce varied, localized marketing materials in-house while increasing production efficiency and simplifying software license management. To meet these challenges the company equipped its sales support and design team with Adobe Photoshop as part of Adobe Creative Cloud for teams to create area-specific menus, POP, banners and other promotion tools.

Using Adobe Photoshop (together with Adobe Stock, Creative Cloud Libraries and Typekit), Skylark established an in-house workflow that reduced production costs by 80%, sped up responses to local marketing requests, streamlined license management via the Admin Console, and improved access to fonts and stock imagery. Adobe Photoshop’s integration in Creative Cloud enabled faster design iterations and rapid nationwide roll-out of successful promotions, delivering clear cost savings and greater marketing agility.

Skylark Co.Ltd

Kazumasa Sakai

Leader of the Headquarters System Team of the Information Systems Group