Case Study: Perficient Digital achieves a rapid, customer‑validated hat customization prototype in 4 weeks with Adobe Photoshop

Perficient Digita - Customer Case Study

Perficient Digital, a creative digital agency, was tasked with helping retailer Lids expand its in-store hat customization to online and mobile channels. The challenge was to design and rapidly validate a mobile-first customization experience that fit Lids’ existing front- and back-end systems, secured real customer feedback, and supported a new agency offering; Perficient Digital accelerated the work using Adobe Photoshop along with Adobe XD CC as part of Adobe Creative Cloud.

Perficient Digital used Adobe XD CC and Adobe Photoshop to create the Lids Custom Zone prototype in four weeks, produce 60 screen variations, test the experience in stores for immediate customer feedback, and hand off SVG assets and a style guide for development. Adobe Photoshop-enabled asset prep and Adobe XD CC prototyping helped the team validate the design quickly, support a planned fall launch, and drive new business—measured by a working prototype in 4 weeks, immediate client and customer feedback, and a tested solution ready for implementation.

Perficient Digital

Brian Flanagan

Director of Experience Design