Case Study: Morningstar achieves greater marketing intelligence and agility with Adobe Photoshop

Morningstar - Customer Case Study

Morningstar, a global investment research firm, needed to modernize a 20‑year legacy digital stack to future‑proof its website, enable personalization, advanced analytics, and faster time‑to‑market. Morningstar selected Adobe Photoshop and the broader Adobe Experience Cloud and Adobe Creative Cloud offerings—including Adobe Experience Manager, Adobe Target, Adobe Analytics and Adobe Photoshop CC—to replace its in‑house CMS, standardize creative workflows, and gain greater marketing intelligence and agility.

Using Adobe Photoshop’s implementation of Adobe Experience Cloud (with Experience Manager, Target, Analytics), Adobe Creative Cloud and Adobe Professional Services, Morningstar enabled template-driven publishing, real‑time analytics, rapid A/B testing, and persona-based personalization—empowering marketers to publish without IT and launch campaigns in hours. The Adobe Photoshop solution reduced cost per customer acquisition, scaled custom experiences, accelerated time to market, and delivered a 26% year‑over‑year increase in engagement for premium trials, positively impacting purchase decisions and revenue.

Morningstar

Rob Pinkerton

CMO