Case Study: Mitsuoka Motor achieves faster, lower-cost in-house promo design with Adobe Photoshop

Mitsuoka Motor Co. - Customer Case Study

Mitsuoka Motor Co., a Japanese automaker known for stylish, handcrafted cars, needed to cut costs, speed up delivery of promotional materials, and improve design quality. To bring creative work in-house the company adopted Adobe Photoshop alongside Adobe Creative Cloud for teams (including Photoshop CC, Illustrator CC, Dreamweaver CC, Typekit, Adobe Stock, and Creative Cloud storage).

Using Adobe Photoshop and the Creative Cloud suite, Mitsuoka’s two-person sales support team moved production from outside agencies to in-house workflows, sharing assets via cloud storage and tapping Adobe Stock’s 50+ million images and Typekit fonts. The change shortened production time from more than a week to under three days, reduced production costs, and increased creative freedom and design quality.

Mitsuoka Motor Co.

Daisuke Takahashi

Sales Support Team Manager, Sales Division