Case Study: Media24 achieves rapid magazine-style e‑commerce growth and faster creative production with Adobe Photoshop

Media24 expands business from editorial into e-Commerce with Spree

Media24, South Africa’s leading publisher, expanded its editorial business into e-commerce with the magazine-style Spree site and faced the challenge of producing large volumes of on‑brand creative—newsletters, lookbooks, banners, and event materials—quickly and consistently. To meet this need the team relied on Adobe Photoshop (as part of Adobe Creative Cloud for enterprise) and other Adobe creative tools to power fast, high-quality visual production.

Using Adobe Photoshop within Adobe Creative Cloud for enterprise—alongside Creative Cloud Libraries and Adobe Stock—Media24’s Spree team produced award‑winning looks, grew Spree into South Africa’s largest fashion e‑tailer within three years, boosted sales through timely, attractive email newsletters, saved time and money with integrated stock licensing, and accelerated onboarding from about two days to 15 minutes.

Media24

Ryk Benadé

Art Director