Case Study: ITV achieves 3.7% production cost savings and streamlined workflows with Adobe Photoshop

ITV - Customer Case Study

ITV, the UK broadcaster behind long-running dramas like Coronation Street and Emmerdale, needed to modernize fast-turnaround production workflows to save time and money, simplify end-to-end processes, and maintain creative flexibility. To address this, ITV adopted Adobe Creative Cloud for enterprise (including Adobe Story CC Plus, Premiere Pro CC, After Effects CC, Prelude CC and Photoshop CC) from Adobe Photoshop.

Using Adobe Photoshop’s Creative Cloud for enterprise, ITV implemented integrated ingest, editing and asset-management workflows (with custom panels via MioEverywhere), centralized license management and third-party integrations. The pilot delivered measurable results — notably a 3.7% saving on the overall budget — plus faster ingest, smoother collaboration, flexible workflows and the ability to reallocate savings to on-screen value.

ITV

Martyn Suker

Head of Production Innovation