Case Study: Goodby Silverstein & Partners achieves faster, more secure global collaboration and streamlined stock-image workflows with Adobe Photoshop

Goodby Silverstein & Partners creates eye-catching campaigns faster with more secure, global collaboration and convenient access to stock images

Goodby Silverstein & Partners, the San Francisco creative agency behind campaigns like “got milk?” and work for Tostitos and XFINITY, needed to collaborate more securely and deliver high‑quality creative faster with global partners. To meet those challenges they adopted Adobe Photoshop alongside Adobe Creative Cloud for enterprise (including Creative Cloud Assets, Creative Cloud Libraries, and Adobe Stock) to centralize approved assets, manage licenses, and streamline cross‑team workflows.

Using Adobe Photoshop and the broader Creative Cloud for enterprise, GS&P implemented secure shared storage, real‑time asset updates, centralized license and access control, and integrated stock‑photo licensing. The vendor’s solution enabled near‑instant feedback (comments viewed and acted on within about 10 minutes), significantly fewer rounds on mechanicals, faster approvals, and more efficient stock workflows—improving turnaround times while keeping client assets secure.

Goodby Silverstein & Partners

Jasper Yu

Art Director