Case Study: Shop Direct achieves a mobile-first digital retail transformation with Adobe Muse

Shop Direct - Customer Case Study

Shop Direct, the UK’s second largest pure-play retailer, needed to shift from catalog production to fast-moving, mobile-first e-commerce while improving how its creative teams design and collaborate. To support that transformation, Shop Direct turned to Adobe Muse and Adobe Creative Cloud for enterprise to help meet the demands of online retailing and create better digital customer experiences.

Adobe Muse and Adobe Creative Cloud for enterprise enabled Shop Direct to share assets through central libraries, build and prototype experiences more quickly, and support flexible work from anywhere. The result was faster collaboration, less time spent managing assets, more consistent brand materials, and a mobile-first workflow aligned to the fact that more than 70% of Shop Direct’s transactions happen on mobile devices.

Shop Direct

Derek Boyles

Head of Creative