Case Study: Thomson achieves 65% lower cost per acquisition with Adobe Media Optimizer

Thomson Delivers More Holiday Fun

Thomson, the UK travel brand, wanted to scale its Facebook advertising to reach both existing and new customers across devices while improving efficiency and driving incremental sales. To do this, Thomson used Adobe Media Optimizer to test engaging creative, audience segments, and placements, including website custom audiences and lookalike audiences.

Adobe Media Optimizer helped Thomson quickly identify the best-performing combinations and optimize mobile and desktop targeting. The result was a 65% reduction in cost per acquisition in the first three months, a 28% improvement in CPC efficiency, a 230% increase in CTR, and a 69% lower CPA on retargeted desktop audiences after mobile exposure.

Thomson

Claudia Gomez

Paid Search and Biddable Social Specialist