Case Study: Suncorp Life achieves stronger Facebook ad conversion insights with Adobe Media Optimizer

Suncorp and Adobe Evaluate The Facebook Effect on Suncorp Ads

Suncorp Life, part of the Suncorp insurance and banking group, wanted to understand the true value of Facebook ad impressions and how much they contributed to online sales. To answer that question, it partnered with Adobe Media Optimizer and Facebook’s conversion lift tool to measure the impact of ads more accurately and improve budgeting across paid search, social, and display.

Adobe Media Optimizer helped Suncorp Life buy, optimize, and measure Facebook ads alongside other digital channels, with advanced attribution and channel-assist reporting. The test showed a 23% lift in conversion rate and a 32% lift in conversions among people exposed to Facebook ads, while 51% of Facebook-influenced conversions played an “influencer” role in the funnel, giving Suncorp Life clearer, statistically reliable insight into campaign value and CPA.

Suncorp Life

Emily Sullivan

Digial Marketing Adviser