Case Study: de Bijenkorf achieves higher ROI and revenue with Adobe Media Optimizer

Premium Retailer de Bijenkorf ’s Tests Two Solutions Adobe Media Optimizer and A Major Publishing Advertising Platform

De Bijenkorf, the premium retailer, wanted a more sophisticated bid management system to improve ROI across its digital marketing campaigns. To find the best fit, the company tested Adobe Media Optimizer against a major publishing-advertising platform, comparing performance while scaling budgets and maintaining control over online advertising.

Adobe Media Optimizer delivered the stronger results, with automatic budget adjustments preventing campaigns from running out of budget and producing better CPC performance than the alternative. After 40 days, de Bijenkorf saw ROI double, revenue rise 110% on normal shopping days, and later a year-on-year 89% revenue increase after Adobe Media Optimizer optimization began; the retailer ultimately chose Adobe Media Optimizer as its partner.

De Bijenkorf

Jorrit de Groot

Online Marketing Manager