Case Study: Shop-apotheke.com achieves high double-digit order growth and nearly 30% lower cost-per-order with Adobe Media Optimizer

Pioneer and market leader among online pharmacies uses Adobe Media Optimizer to maximize results from Google Shopping

Shop-apotheke.com is a leading German online pharmacy specializing in OTC drugs, health products and cosmetics. Facing a highly competitive market, the company needed to migrate from Product Listing Ads to Google Shopping, claim top positions, and automate product-feed management to cut time-to-market and costs while sustaining growth.

By combining Adobe Media Optimizer (Adobe Marketing Cloud) with Productsup for real-time bidding and automated feed processing, shop-apotheke.com empowered account managers to update feeds without IT and run dynamic, granular bids. The result: orders rose by high double digits, Google Shopping clicks increased by 30%, average cost per order fell roughly 27% (nearly one-third), and time-to-market and operational costs were substantially reduced.

Shop-apotheke.com

Patrick Schneider

Head of Sales, shop-apotheke.com