Case Study: Life Technologies achieves 25% more online traffic and 6.1% higher e-commerce orders with Adobe Media Optimizer

Life Technologies Corporation Transforming Lives Through Science

Life Technologies, a global biotechnology company serving customers in more than 180 countries, needed a better way to manage a large, multilingual website while keeping content consistent across regions and improving digital marketing performance. The company was also looking to replace a fragmented technology stack and increase conversions and online traffic, using Adobe Media Optimizer as part of Adobe Marketing Cloud.

Adobe Media Optimizer and the broader Adobe Marketing Cloud helped Life Technologies centralize web content, analytics, social, and paid search management, while enabling localized publishing in nine regional markets. The results included a 25% increase in website traffic, a 6.1% rise in e-commerce orders, and a 44% improvement in search-driven traffic, all achieved while accelerating content publishing without adding headcount.

Life Technologies

Richard Milne

Global Director of e-Commerce and Digital Marketing, Life Technologies