Case Study: Hostelworld achieves higher engagement and lower booking costs with Adobe Media Optimizer

Hostelworld - Customer Case Study

Hostelworld, the global hostel booking platform for young, digitally savvy travelers, needed better insight into customer behavior and more effective tools to deliver personalized journeys across its websites, apps, and email channels. To engage a niche, mobile-first audience in 19 languages and improve marketing efficiency, the company turned to Adobe Experience Cloud, including Adobe Media Optimizer, Adobe Analytics, and Adobe Campaign.

Adobe Media Optimizer helped Hostelworld automate search bidding and improve return on ad spend, while Adobe Analytics and Adobe Campaign enabled more precise segmentation and cross-channel personalization. As a result, Hostelworld reported a 500% increase in engagement across digital channels, a 20% reduction in cost per booking, and growth from 300 emails to more than 1 billion emails per year with higher click-through rates and lower unsubscribe rates.

Hostelworld

Otto Rosenberger

CMO