Case Study: REA Group boosts conversions up to 50% with Adobe Media Optimizer

Global real estate group uses Adobe Media Optimizer to manage vast keyword portfolio, optimize ad strategies, and boost conversion by up to 50%

REA Group, operator of realestate.com.au and a leading global real estate advertising group, needed to get more from paid search while working with a lean team. Facing a vast keyword portfolio (about 750,000 keywords across 3 million ads) and fragmented visibility into cross-channel behavior, the company set out to optimize SEM budgets, reduce manual bid management, and improve conversion rates.

REA Group deployed Adobe Media Optimizer and Adobe Analytics within Adobe Marketing Cloud to automate bidding, integrate analytics, and enable bulk campaign management across 35 accounts and hundreds of targeted campaigns. The automation and integrated insights cut manual work, improved targeting, and delivered strong results: a 50% lift in conversion on a new-apartment campaign, 36% lower cost per lead, average CPC down 19%, cost per conversion down 21%, and across several portfolios a 34% traffic increase and 43% higher conversion.

REA Group

Rachael Doherty

Digital Media Manager