Case Study: eHealth achieves better conversion and lower acquisition costs with Adobe Media Optimizer

EHealth - Customer Case Study

eHealth, the leading private online marketplace for individual and family health insurance in the U.S., needed a better way to re-engage visitors who rarely converted on the first visit and to optimize campaigns during its critical open enrollment period. The company was also struggling with siloed marketing tools, fragmented reporting, and limited visibility across the customer journey.

eHealth implemented Adobe Marketing Cloud, including Adobe Media Optimizer, to unify retargeting, media buying, testing, analytics, and reporting in one integrated solution. With Adobe, eHealth improved visibility and reaction time, lowered cost per order by 19% versus target, and achieved better CPO while using 40% less budget; Adobe also helped drive more conversions and reduce CPM.

eHealth

Rachel Rambo

Manager of Customer Acquisition