Case Study: Citibank Brasil achieves optimized online media investments with Adobe Media Optimizer

Citibank Brasil Optimizes Investments In Online Media

Citibank Brasil, the Brazilian arm of the global bank, was refocusing on the premium retail segment while facing rapid digital growth. The organization needed a robust analytics platform to track where customers navigate, deliver reliable real-time data during a transitional period, and optimize online media investments across channels.

By implementing Adobe Marketing Cloud—primarily Adobe Analytics and Adobe Media Optimizer—Citibank Brasil gained higher-quality, actionable insights, real-time media-performance data and scenario forecasting. The solution aligned digital and corporate strategies, streamlined agency workflows, increased product and site visibility, and supported rapid market-scale growth.

Citibank Brasil

Kelly Gazel

Executive Of Digital Marketing and Channels