Case Study: Chegg achieves a 2x increase in lifetime value with Adobe Media Optimizer

Chegg - Customer Case Study

Chegg, a student-focused company known for textbook rentals and academic services, needed a better way to retarget students and reach high-value audiences. Because students often provide limited information, Chegg struggled to understand their needs, expand beyond site visitors, and improve conversion performance. To address this, Chegg used Adobe Media Optimizer along with Adobe Audience Manager to make sense of its audience data.

Adobe Media Optimizer helped Chegg test and optimize student segments, use attribution insights to identify which channels drove conversions, and buy media more intelligently. The results were strong: Chegg achieved a 2x increase in lifetime value for its target segment, a 22% reduction in cost per acquisition, and a 47% drop in CPA for its “homework help” campaigns.

Chegg

Gary Tsang

Marketing Director