Case Study: TSB achieves personalized, real-time banking experiences with Adobe Marketing Cloud

TSB cuts branded asset creation from 7 weeks to 7 minutes with Adobe Marketing Cloud

TSB, a UK bank, wanted to extend the personal, trusted experience of its branches to its digital channels. Their challenge was to unify customer data and content processes to deliver relevant, timely financial support and build customer confidence. They partnered with Adobe, implementing Adobe Experience Platform and Adobe Real-Time CDP as a foundation for understanding and connecting with customers.

Adobe's solution provided an integrated suite including Adobe Journey Optimizer for real-time personalization, Adobe Experience Manager for fast content delivery, and Adobe Workfront and Firefly for automated, AI-powered creative workflows. The results were significant: a 6x increase in customers accepting personalized offers, a reduction in content creation time from 7 weeks to 7 minutes for certain assets, and a 50% increase in customers choosing TSB. Adobe helped TSB connect data and creativity, enabling over 1,000 personalized use cases and fostering a more confident customer experience.

TSB