Case Study: Shop Direct achieves mobile-first design and faster creative collaboration with Adobe InDesign

Shop Direct - Customer Case Study

Shop Direct, the UK’s second-largest pure-play retailer, needed to move from twice-yearly catalog production to a mobile-first, fast-paced e-commerce model and required creative technology that could keep up. To address this challenge the company adopted Adobe Creative Cloud for enterprise — including Adobe InDesign CC — working with vendor Adobe InDesign to modernize its creative workflows and support mobile-first design.

Adobe InDesign’s solution, delivered via Creative Cloud apps (Photoshop, Illustrator, InDesign CC, Adobe XD, Creative Cloud Libraries and mobile tools), enabled global asset sharing, real-time prototyping, and flexible anywhere working. As a result, Shop Direct reinforced its mobile-first strategy (more than 70% of transactions occur on mobile), sped up campaign delivery, reduced time spent managing and distributing assets through shared libraries, and improved collaboration between creative and UX teams.

Shop Direct

Derek Boyles

Head of Creative