Case Study: Media24 achieves magazine-style e-commerce growth and boosted sales with Adobe InDesign

Media24 expands business from editorial into e-Commerce with Spree

Media24, South Africa’s leading publisher, launched its magazine-style e-commerce site Spree to expand from editorial into retail but faced the challenge of producing large volumes of on-brand creative content, timely email marketing, and a consistent visual style. To meet these needs they turned to Adobe InDesign as part of Adobe Creative Cloud for enterprise (including Creative Cloud Libraries and Adobe Stock) to design lookbooks, newsletters, banners, and event materials at scale.

Using Adobe InDesign and the broader Creative Cloud suite, Media24’s Spree team streamlined creative workflows, centralized brand assets, and integrated stock photography for faster production and licensing. The result: Spree became the country’s biggest fashion e-tailer within three years, won awards for its newsletters, boosted sales through timely email campaigns, saved time and money with integrated Adobe Stock, and cut onboarding from two days to about 15 minutes.

Media24

Ryk Benadé

Art Director