Case Study: Alere achieves global brand consistency and cuts image requests by 80% with Adobe InDesign

Alere - Customer Case Study

Alere, a global healthcare innovator operating in more than 100 countries, needed to execute a company-wide rebrand and centralize content so it could deliver consistent, compliant messaging across 29 countries and 15 languages while streamlining creative workflows and enabling engaging mobile sales tools. To meet those needs Alere turned to Adobe InDesign and other Adobe solutions — notably Adobe Experience Manager (Adobe Marketing Cloud), Adobe Creative Cloud for teams, and Adobe Digital Publishing Solution (DPS).

Using Adobe Experience Manager’s Sites and Assets, Adobe Creative Cloud for teams, and Adobe DPS with InDesign CC, the vendor helped Alere build modular, responsive templates, a searchable digital asset library, and interactive mobile publications. The Adobe InDesign-powered solution maintained brand consistency across 29 countries, reduced asset duplication by 53%, cut image requests by about 80%, improved mobile content delivery (20–45% of some site audiences are mobile), and produced interactive sales tools (four U.S. publications to date) that better engage customers.

Alere

Justin Heasman

Associate Director Global Web Operations