Case Study: Zebra achieves a scalable global website and 13% traffic growth with Adobe Experience Manager

Zebra - Customer Case Study

Zebra, a global provider of marking, tracking and data-capture technologies, needed to keep dozens of regional websites current and consistent across many products and markets — a challenge made more urgent by its acquisition of Motorola Solutions’ Enterprise business. To centralize content, reduce agency overhead, and gain better customer insights, Zebra chose Adobe Experience Manager (part of Adobe Marketing Cloud) together with Adobe Analytics.

Using Adobe Experience Manager, Zebra built reusable responsive templates and a central asset repository (over 130,000 assets), adopted a hub-and-spoke content model, and leveraged Adobe Analytics to inform content decisions. The Adobe Experience Manager–based solution let Zebra relaunch a scalable global site in eight months, absorb the Motorola catalog at far lower cost, increase global traffic and time on site by about 13%, boost organic keyword rankings ~300% year‑over‑year, and centrally manage assets and translations.

Zebra

Sarah Bryowsky

Director of Digital Marketing