Case Study: Lincoln Motor Company achieves a personalized, engaging MKX reveal site in under 10 weeks with Adobe Experience Manager

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Lincoln Motor Company needed a fast, more relevant digital experience for the 2016 MKX reveal—one that delivered personalized content to distinct customer segments, let marketers tweak content in real time, and could be launched in under 10 weeks. To meet those goals the team turned to Adobe Experience Manager (used as part of Adobe Marketing Cloud alongside Adobe Analytics and Adobe Target) to enable segmentation, personalization and real‑time content delivery.

Hudson Rouge and Cognifide implemented the solution on Adobe Experience Manager with analytics, targeting and a content-acceleration approach (Zen Garden), delivering the reveal site in ten weeks. The personalized platform increased engagement and site stickiness—Section Engagements rose to 99% (vs. 37% and 24% on prior non‑Adobe sites), Gallery Interactions to 27% (vs. 9.5% and 11%), and sign‑ups for updates to 5.4% (vs. 2.1% and 1%)—while providing real‑time segmentation and marketer-controlled content.

Lincoln Motor Company

Jim Peters

Digital & CRM Marketing Manager