Case Study: Walgreens Boots Alliance boosts digital engagement with Adobe Experience Manager

Walgreens Boots Alliance boosts mobile app usage 30% with Adobe Experience Manager

Walgreens Boots Alliance, a major pharmacy retailer, faced the challenge of transforming its century-old legacy of personal service into a seamless, hyper-personalized digital experience for millions of customers. To meet rising customer expectations and manage an urgent increase in digital demand, they partnered with Adobe, utilizing solutions including Adobe Experience Manager, Adobe Analytics, and Adobe Campaign to build a modern, omnichannel pharmacy.

By implementing Adobe Experience Cloud solutions, Walgreens was able to gain deep customer insights, orchestrate personalized messaging at scale, and manage content efficiently. This partnership with Adobe resulted in a 30% increase in mobile app usage, a 50% increase in digital traffic, and a sales increase of 155 basis points directly attributed to their personalization efforts, all while successfully launching critical services like a COVID-19 portal and vaccine scheduling system.

Walgreens Boots Alliance