Case Study: U.S. Census Bureau saves taxpayers $55M with Adobe Experience Manager

U.S. Census Bureau saves an estimated $55M per 1% increase in digital responses with Adobe Experience Manager

The U.S. Census Bureau faced the immense challenge of modernizing its website, one of the nation's largest with 5 million pages, to support the first-ever online census option. The agency needed a robust content management system capable of handling extremely heavy traffic spikes while increasing public awareness and participation. To meet this challenge, they turned to Adobe and implemented Adobe Experience Manager.

The solution involved migrating the massive website to Adobe Experience Manager, which provided the necessary security, scalability, and FedRAMP certification. Adobe's platform enabled the Bureau to run traffic prediction tests and restructure its site for optimal usability. The result was a successfully launched online census that saved taxpayers an estimated $55 million for each 1% increase in digital responses, contributing to a total savings of $1.4 billion. Adobe's technology was instrumental in achieving a 99.98% address accounting rate, even amidst the challenges of the COVID-19 pandemic.

U.S. Census Bureau